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Swedes prefer their own food

The vast majority of Swedish consumers pontfer native food . The vast majority of Swedish consumers rely on native food. According to a survey carried out by an association of Swedish food companies, 85 percent participants said that food from their own country is "important" or "very important". In comparison to the last survey from 2014, there was an increase of about 4 percentage points, and in the long term even a new record was made. According to the ATL specialist magazine, the increase in consumer confidence in Sweden is not only the result of the successfully implemented Animal Welfare Act and the intensive promotion with the help of the national food brand "From Sweden". A clear definition of the importance of national agriculture has made it easier for consumers to make informed choices about their own products. Recent studies also show that in the Nordic countries, locally produced conventional products are more popular than organic food from abroad .72% In the case of doubts, consumers surveyed give priority to traditional Swedish products in relation to imported organic food.