The stores show a growing share of Asian and Asian-inspired products
In commercial networks, we can observe a growing share of products that enable the preparation of Asian dishes at home.
Polish consumers are constantly changing, looking through the prism of their needs and expectations in relation to the food and drink market. First of all, residents of larger cities and younger recipients declare increased openness and readiness for new experiences related to consumption. According to research, eight out of ten respondents in Poland like to learn new flavors, while over six out of ten declare their interest in flavors inspired by cuisines of the world. Factors that positively influence the desire to experiment with new flavors of food and beverages are, in particular, a low price (more than half of respondents pointed to this attribute), tasting at the point of sale, recommendations from friends and / or family members, and travel - he adds.
One of the most interesting regions that provides a lot of inspiration to food brands are Asian markets. Gastronomy has been actively developing for some time, talking about places that promote cuisine and dishes in the Asian style.
Similarly, there is a growing share of products in commercial networks that enable the preparation of Asian dishes at home. At the same time, ingredients inspired by Asia, such as matcha and seaweed, are more and more popular in new products.
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